The story of Vakerlau OÜ
May 14, 2026 at 10:13 pm,
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Vakerlau OÜ works to make entrepreneurs’ everyday workload simpler. At the heart of the company is practical support that helps maintain order in both digital visibility and daily business tasks, allowing business owners to focus on what they do best.

Vakerlau OÜ was not built overnight, but through years of dedicated work. The company’s founder and sole owner, Kersti Lauk, is a warm-hearted and determined professional activist — or as she likes to call herself, a “bright-eyed activist” 🤩
She is not working alone. Walking alongside her is her daughter Laura Lauk, who now works within the company as a virtual assistant.
Kersti, who originally started out as a freelancer, always knew in her heart that one day Vakerlau would become an official company. And everything happened at exactly the right time.
Kersti Lauk is an artistic soul by nature — a true people person, yet also someone with clear goals and the determination to achieve them.
For Vakerlau OÜ, it is extremely important that clients feel supported and that cooperation runs smoothly.
“Vakerlau” — why such a name? In the beginning, Kersti worked solely as a virtual assistant, and the name was created from that role (VA = virtual assistant, KER = Kersti, LAU = Lauk). Today, in addition to that, she is also a mentor and guide for those starting out in remote work and entrepreneurship, as well as a social media expert.
Visibility matters — and even more important is the person behind the business.
Many entrepreneurs and small business owners struggle to find enough time for social media or administrative tasks. At the same time, staying visible, maintaining consistency, and making decisions that support business growth are all essential. When these responsibilities begin to interfere with the core business itself, having reliable support becomes invaluable.
The company offers social media management, virtual assistance, and mentoring, providing every client with exactly the kind of support they currently need. For some, this means reducing the burden of daily tasks; for others, it means receiving guidance and support to manage their own social media more effectively. In addition, Vakerlau OÜ also offers several additional services:
Explore more on the website!
What makes the company unique is that it combines both hands-on services and an educational, encouraging approach under one “roof.” But not only that — the support is personal, professional, and practical, always based on the understanding that every business requires a slightly different solution. The goal is to help clients work with purpose, become more visible, and build a stronger foundation for their business activities.
Kersti loves to say:
“I watch over and support your back while you try to carry the whole world.”
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